http://www.prowrestling.com/article/news/18253
What does the WWE want to do with its company and what direction it wants to move in.
“As detailed in WWE’s press release two weeks ago explaining the re-branding of the company,”
This re-branding includes a new set of terms and on-stage presence to be brought to the company. Recently, an email was released to personnel in the company that specified the list of new words to refer to the WWE wrestlers. The WWE has even sent out memos to companies that do international voiceovers;
“WWE has an information sheet titled "The Language of WWE" that they send out to people that do international voice-overs for their TV shows in other countries. The sheet includes a list of "Incorrect Terminology" and a list of "Correct Terminology."”
Words such as wrestling, sports, wrestlers, athletes, and fight are no long allowed. Instead, the wrestlers are now to be referred to as “WWE Superstars.” The email also includes key terms to be utilized,
“WWE is pure entertainment, WWE is an action soap opera, WWE Superstars are entertainers with tremendous athletic prowess”
I don’t really understand what Vince McMahon intends to achieve by having this new philosophy
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